Welcome to Alluminate Aesthetics: My Alluminating Journey
As of September 2023, I am thrilled to unveil my business's new identity: Alluminate Aesthetics. This marks an exciting chapter in my journey, and I'm delighted to share it with you.
My story begins with me, Asher-Leigh, the visionary behind Alluminate Aesthetics. I was a busy college student and organizer when the arrival of the COVID-19 pandemic unexpectedly turned my life around. The pandemic forced me to adapt to my newfound free time, and I struggled to find ways to relax and prioritize self-care in this new reality.
In response to these challenges, I founded Aesthetics By A.Leigh with a mission to cater to busy individuals seeking solace and rejuvenation. My brand is built upon five core principles:
1. Find Your Aesthetic: Elevating Your Space and Mood
At Alluminate Aesthetics, I am dedicated to helping you find your aesthetic. I curate purposeful, stylish, and reusable pieces that breathe life into any room. My scents are carefully crafted to elevate your space, capturing unique moments in every whiff.
2. Moments of Self-Care and Mental Wellness
In the whirlwind of life, I encourage you to take a moment for yourself. Just 15 minutes a day can make a world of difference. Light up one of my candles or indulge in my home fragrances to practice self-care. A healthy life begins with a healthy mind; mindfulness and self-care are pivotal for everyone.
3. Sustainability at Heart
I am committed to sustainability, recognizing businesses' vital role in shaping our environment. At Alluminate Aesthetics, I prioritize eco-friendly options and encourage you to reduce, reuse, and recycle whenever possible.
4. Supporting Black Creatives and Businesses
Economic empowerment within Black communities is a central focus for me. I pledge to 'source Black' first, seeking out Black-owned and operated suppliers and vendors. By doing so, I actively contribute to the growth and strength of these communities.
5. Promoting Joy and Wellness in Black Communities
My products and promotions are carefully curated to celebrate Black joy, self-care, and luxury while remaining affordable and accessible. Everyone deserves a moment of respite and self-pampering.
As a Black woman-owned and operated business, I intimately understand the importance of prioritizing mental health within the Black community. At Alluminate Aesthetics, I encourage all to embrace self-care, mindfulness, and wellness. I also advocate seeking professional help in times of mental health crisis.
Join me in this journey of self-discovery, relaxation, and empowerment. Together, we'll illuminate a brighter future, one scented moment at a time.
